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The website shop.maybelline.ua had the following on the homepage, "Тени для век The." We viewed that the webpage said " Палитра теней Maybelline New York." It also said " Карандаш для губ Color Sensational Роскошный Цвет. Стойкий карандаш для губ Maybelline New York. Помада для губ Color Sensational. Коллекция соблазнительных пастельных помад Maybelline New York. Тональный крем для лица SuperStay 24. Суперстойкий тональный крем для лица Maybelline New York. Тушь для ресниц Lash Sensational Luscious." The header had Maybelline as the highest ranking search term. This keyword is followed by Maybelline New York, Мейбелин, and косметика which isn't as urgent as Maybelline. The other words they used was помада. крем для лица is included but could not be seen by search crawlers.